Expired Listings & Realtor Marketing - City Lakes Real Estate Blog

Straightforward and Stealth Pitches

Want to hear from a Realtor??

Or more likely, lots of ?em?

Let your listing expire, and just wait.

I don?t make a practice of trolling expired listings for business, but lots of other Realtors ? especially newer, less established ones ? do.

Jumping the Gun

The pitch can be straightforward ? ?Hi!? I?m Jane Doe.? I?m with XYZ Broker and sell real estate in?your neighborhood.? I saw that your listing expired, and wanted to introduce myself . . . ?

Or, it can be a little more ?stealth?:? ?Hi, I?m Jane Doe.? I saw that your listing expired, and may have a Buyer for you.? When is a good time to talk??? (Note:? sometimes such Realtors really do have a client in tow . . . more often they don?t.)

In fact, agents at one Twin Cities broker are known for not waiting for listings to expire to solicit the owner.

Their ?m.o.? is to screen listings approaching 3 or 6 months of market time ? a common listing contract term ? and ?coincidentally? schedule Previews then.

The goal?

Leave their business card on the owner?s Dining Room table, and ? if the owner happens to be around (permissible with Previews) ? engage them in a dialogue.

See also, ?Too Much ? and Too Little ? Realtor Attention.?

Tagged as: attentive realtor, cancel and relist, expire listing, expired listing, inattentive Realtor, preview, Realtor marketing, Realtor pitch, Showing, Twin Cities broker

Source: http://rosskaplan.com/2012/12/expired-listings-realtor-marketing/

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